Best Way To Create First Google Adwords Campaign

How To Create First Google Adwords Campaign Featured Image

Here I am with the new article about how to create the first Google AdWords campaign, You might be wondering what is a campaign and why you need it. Well do not worry about it I will be explaining it to you. We will be creating a search. The picture of a search Ad is underneath.

Google Adwords Campaign


Before we start you need to remember some names which are underneath.

  1. Campaign
  2. Ad Group
  3. Ad
  4. Keywords
shoes Google Search

Note – These names have nothing to do with the person who will see your Ad. These are the components of your own Google AdWords account. Together they build the structure of your campaign. You can call them the most important blocks of your AdWords account. Now let’s start.  🙂

1. Campaign

An Adwords campaign is a home for your Ad Groups. Imagine you have this massive store of outfits and want to advertise it on Google AdWords. You need to first create a campaign and then inside the campaign, you would create your Ad Groups, keywords, and Ads. You are selling all kinds of outfits in your store. You will keep the name of your Campaign as your business name.

If you want you can leave it as the default name which will be Campaign#1 since you are creating your first campaign. I suggest you keep it as your business name because it is easy to remember with one campaign in your AdWords account. Imagine you are dealing with hundreds of campaigns. It will be almost impossible to remember which campaign belongs to which business that is why keeping it as your business name is handy.

2. Ad Group

The Ad Group is the internal block of your campaign. You will create an Ad group inside your campaign. Now you must be thinking why you need Ad Group. Imagine your outfits store which has all kinds of clothes, take for example Ladies’ outfits and gents’ outfits. How would it be if you keep all the stuff in one place inside the store and it will be difficult for the customers to go to find the product that they want? The same goes for your campaign, it will be difficult for you when you want to make changes in an Ad which is for Ladies’ Hats.

You will create a lot of Ads for all of your products. They might be 100 or more than 100. It might be difficult to find one Ad. I would suggest you, divide the products into two parts Ladies Outfits and Gents Outfits. By doing this you know which Ad group you need to go into and then you will click on the Ads Tab to see the Ads inside that Ad group. You can use the search option and find the Ad.

One more benefit you have, you can easily find out which line of your business of not doing good. When you will have ladies and gents Ad groups divided their numbers will also be divided. It will clearly show which line of business is doing better than the other and you can improve that specific line. It will affect your future plans, you may decide to put more money into the business which is giving you more revenue.

3. Keywords

The keywords are the words related to the users’ query on Google search. For example, if your keyword is “Formal Shoes” someone searching for Formal shoes in New York and your targeting area is New York the person will see your Ad.

The keywords work as the engine of your car and if your vehicle does not have an engine, it can not move. The same goes with keywords if your Campaign does not have keywords it cannot run the Ads. It will not be able to decide who to show your Ads. As we understand that there is no specific way of searching for a product on Google, different people search differently.

So there can be hundreds of keywords in your campaign about a product. Imagine when you are advertising for hundreds of products, it is almost impossible to come up with all possible combinations of words that can be used to search for those products. So you might be thinking about how to find keywords for AdWords. Well, there is a way to do with using the Keywords Planner tool.

Keywords Planner is a tool which is designed by Google to help you find the most relevant keywords for your business. It can scan your website and give you the relevant keywords according to the content on your website. I will be digging deeper into how to search keywords for AdWords some other day. This time, you know that you have a way to find good keywords.
Now let’s talk about the types of keywords in your Google AdWords account.

We broadly have three types of match types.

  1. Broad Match Type.
  2. Phrase Match Type.
  3. Exact Match Type.

1. Broad Match Type

When you add keywords in Google AdWords campaign your keywords might be a combination of multiple words. If you have a store of outfits then your keyword might be Red Tshirt. If that is the case then your Ad might show up for just Red or Tshirt.  An ad can also show up for Red SHOES or Red CAP.  This match type can also show your Ad for synonyms just like HAT is a synonym of CAP.

2. Phrase Match Type

By using this type of Match type you can give instructions to Google that only show up your Ad when any given phrase is available in the user’s search query. Let’s take the same example again. Your keyword is Red Tshirt. They will only show up when RED T-shirt as a phrase is available in the user’s search query. However, this match type gives the leverage that they can add some suffix or prefix to the keywords, They can type something like this Red T-shirt store or Beautiful Red T-shirt.

The ad will not show up in Google Search results if something is missing from the phrase. If someone will search for just RED or Just Tshirt. The ad will also not go for the search result if any word of the search is replaced by any other word. For Instance, Ad will not show for Yello or Blue Tshirt.

3. Exact Match Type

As the name explains, in this type of match type the Ad will only show up for the exact same phrase or word, This match type works like a Phrase match but the only difference is that it does not allow suffixes or prefixes. If the keyword is Red Tshirt then Ad will only show up for Red Tshirt. In this type of match type, the traffic will be less but the traffic quality will increase. Only those people who are searching for RED Tshirt will see the Ad and no other phrase or word will show the Ad.

Except for these match types, there is one more match type that you can say is a part of the Broad match type. It is called Broad Match Modifier. 
A Broad Match modifier focuses specifically on one word or multiple words in a keyword. If your keyword is Red +Tshirt and you want to show the Ad for this keyword but if the user is missing the word Tshirt in the query the Ad should not show up. That + sign is giving instructions to Google that if a person is missing on a T-shirt so do not show his Ads.

An advertiser can use the + sign multiple times such as +Red +Tshirt. In this case, the advertiser does not want to show the Ads if the user is missing either of these words Red or Tshirt.

Note – + sign is a sign of modifier in Google AdWords Match types. 

  • To understand the Broad Match modifier you can also watch the video underneath which is made by Google’s team.

https://www.youtube.com/watch?v=rNcNp60R0uQ

I hope you are familiar with the most important Google names. Let us move to the next step and talk about creating a campaign. Please have a look at the screenshots underneath which is showing you how to create your first campaign.

Create First Google AdWords Campaign

First page of Google adwords
google adwords part 1 screenshot
Google adwords express part 2 of screenshot
create first Google adwords campaign
adwords Daily Bidget
adwords Location
google adwords Networks
how to find keywords for adwords
Bids
Ad
billing 1
Billing 2
Screenshot 1
Screenshot 2
Screenshot 3

As they say, A picture says a thousand words. That is I have made the pictures for you explaining all these options. You do not need to read more but just go ahead and follow the pictures underneath.
In order to create a new campaign you need to go to www.google.com/AdWords and you will see the page underneath.

Part 1 of the screenshot.

Next screen after pressing the Continue button.
And next Screen after switching to AdWords.
On this page, you clearly see the campaign settings that should be set up for you.


As they say, A picture says a thousand words. That is I have made the pictures for you explaining all these options. You do not need to read more but just go ahead and follow the pictures underneath.

After pressing Save and Continue you will be taken to the next page. This next page is your Billing page. Here you need to put your billing information so that Google can charge you for clicks. I am going to provide you with a screenshot of that page in two parts underneath.


After pressing this Save and Continue button you would be congratulated. Your first campaign is created and now you should wait until your Ads are reviewed and start running. This review process might take approximately 24 hours. 24 Hours is the maximum time but they might start running in a couple of hours as well. You might receive an email saying that Ads have been approved and now running.


After your Ads start running when you will login into the account, you can see all the details about your campaign. If you try to create your second campaign, the process is a little bit changed. Underneath I am going to provide you screenshots by looking at them you can create your second campaign.

After clicking on Search Network with Display Select you will see this new page underneath.

Part 2 of the screenshot.

Part 3 of the screenshot.
Once you hit Save and Continue here your campaign is complete. Hurrah! Your first Google AdWords campaign setup is complete.
Hope this information is helpful.

AdWords Promo Code/Promotional Coupon code

adwords promo code

When you start your new Google AdWords account, you can check if your account is eligible for a coupon code. In most cases, I have seen users get a promotional code. To check about your coupon code, you can click here and you will be taken to a page underneath where you need to put your Google AdWords email address and fill in the CAPTCHA code, and then hit the Get your Offer button.

I hope this information is helpful to you guys.
Have a good one!  🙂

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Frequently Asked Questions

Q1. What does Google AdWords do?

Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses to create and run advertising campaigns to reach their target audience through various channels, primarily on Google’s search engine results pages (SERPs) and partner websites.

With Google Ads, businesses can create text-based ads, display ads, video ads, and more. They can choose relevant keywords and define specific target demographics to ensure their ads are shown to the right people at the right time.

Advertisers bid on keywords, and when users search for those keywords or browse websites related to them, the ads may appear. The platform operates on a pay-per-click (PPC) model, where advertisers only pay when someone clicks on their ads.

Google Ads also provides analytics and reporting tools to track ad performance, measure the return on investment (ROI), and make data-driven optimizations to improve campaign effectiveness.

In summary, Google Ads empowers businesses to advertise their products or services online, effectively reach their target audience, and drive traffic, leads, and conversions through strategic and targeted advertising campaigns.

Q2. What is the difference between Google AdWords and Google AdSense?

Google AdWords and Google AdSense are two distinct advertising platforms offered by Google, serving different purposes for different users.

Google AdWords is an advertising platform primarily designed for businesses and advertisers. It allows businesses to create and manage advertising campaigns to promote their products or services. Advertisers bid on specific keywords to display their ads on Google’s search engine results pages (SERPs) and partner websites.

AdWords enables advertisers to target specific demographics, set budgets, and track the performance of their campaigns. Advertisers pay when users click on their ads (pay-per-click model) or when their ads are displayed a certain number of times (impressions).

On the other hand, Google AdSense is a platform for website publishers. It allows website owners to monetize their online content by displaying relevant ads on their websites. AdSense acts as an intermediary between advertisers and publishers.

AdSense analyzes the content of a website and displays targeted ads that are relevant to the site’s content and audience. Website publishers earn money when visitors click on the ads displayed on their websites or when the ads receive impressions.

In summary, Google AdWords is for advertisers who want to create and manage advertising campaigns, while Google AdSense is for website publishers who want to monetize their websites by displaying relevant ads.

Q3. Can I use Google AdWords for free?

While there is no direct way to use Google AdWords (now known as Google Ads) for free, you can sign up for an account and explore its features without any cost. However, running advertising campaigns on Google Ads requires a budget as you pay for clicks or impressions on your ads.

Google Ads operates on a pay-per-click (PPC) or pay-per-impression model, where advertisers set a budget and bid on keywords or target specific demographics. You are charged when users interact with your ads, either by clicking on them or when your ads receive impressions.

It’s important to note that while signing up and exploring Google Ads is free, creating and running effective advertising campaigns typically requires a financial investment to achieve desired results. You’ll need to set a budget, determine your bidding strategy, and allocate funds to your campaigns.

In summary, while you can access and explore Google Ads for free, running advertising campaigns on the platform involves paying for the clicks or impressions your ads receive.

Q4. How to use google adwords


To use Google Ads, follow these steps:

1. Create an account: Sign up for a Google Ads account by visiting the Google Ads website and following the registration process.

2. Set campaign goals: Determine the objectives you want to achieve with your advertising, such as increasing website traffic or generating leads.

3. Conduct keyword research: Identify relevant keywords related to your business or industry that your target audience is likely to search for.

4. Create ad groups: Organize your keywords into ad groups based on themes or product categories.

5. Write compelling ad copy: Craft engaging and relevant ad copy that highlights your unique selling points and encourages users to click on your ads.

6. Set targeting and budget: Define your target audience based on demographics, location, interests, and more. Set a budget that aligns with your advertising goals.

7. Launch your campaign: Activate your campaign and monitor its performance to ensure it’s delivering the desired results.

8. Optimize and refine: Continuously monitor and optimize your campaigns by adjusting bids, refining keywords, testing different ad variations, and tracking conversions.

Remember to familiarize yourself with Google Ads’ interface, features, and best practices to make the most out of your campaigns.

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